New Strategies

The following two links are examples of new strategies taken up by the Music Industry in an attempt to increase sales. The first shows how the industry has worked with it's traditional products - the physical artefact - and attempts to make it more attractive: Why Katy Perry's new album actually stinks

The second shows how the industry is attempting to expand into completely new markets that are still attractive to the music consumer: HMV booms as fans go Gaga for headphones

You should have notes on both articles and be able to explain how they show changes to the industry.

Dragons Den! Set 3

Lesson 3 - What do record labels do?

Both of the following articles are useful reading and contain examples of music industry practice that can be used as case studies. The first is a discussion of a band called Boxer Rebellion who made a deal with HMV despite staying unsigned: Who Needs Major Labels Anyway?. The second contains some useful information on digital service provider, Turnpoint, whose software is making it easier for musicians to sell and market direct to fans: Online tools helps bands do business