Nicky Minaj launches new lipstick

Another example of synergy:

We're sitting here in Selfridges because of your new lipstick, which is flamingo pink. What are the top five shades of pink?Well, flamingo pink. Hot pink. Baby pink! HOT PINK! And fuchsia

Respect the artist, buy the music!

A graphic which seems to sum up many of the problems the Music Industry (and artists) are facing. Not that it's framed as an appeal to artists, rather than as an appeal to support record companies.

Making Cents

An excellent article on the economics of streaming from Damon Krukowski of Galaxie 500 http://pitchfork.com/features/articles/8993-the-cloud/

"Galaxie 500's 'Tugboat' was played 7,800 times on Pandora in the first quarter of 2012, for which its three songwriters were paid a collective total of 21 cents, or seven cents each."

XL Recordings documentary

Part 2

Part 1

An excellent audio case study of a record label - split into two parts.

New Strategies

The following two links are examples of new strategies taken up by the Music Industry in an attempt to increase sales. The first shows how the industry has worked with it's traditional products - the physical artefact - and attempts to make it more attractive: Why Katy Perry's new album actually stinks

The second shows how the industry is attempting to expand into completely new markets that are still attractive to the music consumer: HMV booms as fans go Gaga for headphones

You should have notes on both articles and be able to explain how they show changes to the industry.

Dragons Den! Set 3

Lesson 3 - What do record labels do?

Both of the following articles are useful reading and contain examples of music industry practice that can be used as case studies. The first is a discussion of a band called Boxer Rebellion who made a deal with HMV despite staying unsigned: Who Needs Major Labels Anyway?. The second contains some useful information on digital service provider, Turnpoint, whose software is making it easier for musicians to sell and market direct to fans: Online tools helps bands do business

Lesson 2 - The effects of downloading

Here are the full versions of the 4 articles we looked at in class. I Never Owned Any Music to Begin With - Emily White An open letter to Emily White Freeloaders - Megan McCardle Illegal filesharing is now mainstream

Lesson 1

Hello! Welcome to the blog

Welcome to the Music Industry blog. This blog is for AS Media Sets 3 & 8 who are being taught about the Music Industry by Dan. I will update this blog on a weekly basis and put up all the lesson materials. We will be looking at the current state of the Music Industry, major developments and how record companies are seeking out new revenue streams, in addition to key concepts such as the impact of piracy, convergence, synergy, and how the consumption of music has changed.